Just a question.......

[Oneword]

Shebeeners, I feel naughty tonight.

Here is a question for you. The first bona fide member can win TWO CDs of own choice (Shebeen owes me two, anyway, that I have not claimed for about a century!):

Here is the question:

In 1993, Intel dropped the x86 callouts in favor of its still-in-use Pentium brand - for reasons many people aren't aware of.

WHY DID INTEL GIVE UP ON THE X86 NAMING SCHEME AND ADOPT THE PENTIUM TRADEMARK?

Answers to me as private message ..... no composition; just a short correct answer, please.